Turn Integrates With Facebook™ Ads API, Extends Social Advertising Capabilities

News & Events

REDWOOD CITY, CA--(Marketwire - Nov 5, 2012) - Turn today announced it has integrated with Facebook's Ads API. This integration enables agencies and advertisers using Turn Campaign Suite to execute Facebook Sponsored Stories and Marketplace campaigns as part of their multi-channel digital advertising campaigns.

Combined with Turn's recent addition of Facebook Exchange (FBX) inventory into Turn Campaign Suite, Turn now provides advertisers around the world with a complete solution for the advertising and targeting options available on the social network. Facebook's Ads API is fully integrated into the company's industry-leading applications for audience analysis, analytics, and multi-channel video, mobile, and display campaign execution.

"As the industry leader in conversion optimization, Sq1 demands optimal results from each channel in our performance-driven media programs. We're excited that Turn has brought its powerful targeting algorithms to Facebook Sponsored Stories and Marketplace advertising, so that we can deliver industry leading results for our clients," said Brandon Bethea, Chief Conversion Officer, Sq1 Agency. 

Features of the Facebook social advertising capabilities available from Turn include:

  • Campaign support of all major Facebook ad formats including Marketplace Ads, Sponsored Stories and Page Posts, helping both performance-driven and brand-driven campaigns.
  • Targeting options such as location, demographic, interests, connections and friends of connections, employment or affiliation, and daypart.
  • Creative optimization, which combines creative and targeting options to allow for optimization and discovery.
  • Custom reporting for demographic, psychographic, and behavioral data.

"With 1 billion users worldwide, Facebook represents a huge opportunity for advertisers to engage customers and develop strong relationships with them. Marketers can now use Turn's industry leading platform and algorithms to achieve exceptional results across all of the advertising options Facebook has to offer. And, through Turn's powerful multi-channel reporting capabilities, we can now help marketers understand the impact that Facebook advertising is having on the rest of their digital advertising activities," said Bill Demas, president and CEO, Turn.

Facebook social advertising is available immediately.

© Copyright Turn Inc, 2012. All rights reserved. Facebook is a registered trademark of Facebook Inc.

About Turn
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of more than 100 partners. Turn is headquartered in Silicon Valley and provides its platform, products, and services worldwide. Company revenue has more than doubled every year of Turn's existence. For more information, visit turn.com or follow @turnplatform.