Just as search engines are making deals to feature real-time status updates, advertisers are developing better processes to bid on specific pieces of inventory second by second.
In the latest development in the evolving real-time bidding (RTB) universe, media-buyer Turn has launched real-time bidding across the inventory platforms of AdMeld and PubMatic.
In effect, display campaigns will benefit as marketers can use Turn’s targeting software to instantly bid and buy appropriate inventory from both AdMeld’s and Pubmatic’s platforms.
“Media buyers and publishers alike will benefit tremendously from a highly efficient market where the most valuable advertising can be placed in front of the most valuable users — all at the right time and at the right value,” said Bill Demas, president and CEO of Turn.
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