We’re excited to be sponsor of the 8th Annual Forbes CMO Summit in sunny Naples, Florida this week. The conversation with this unique group of CMOs ranging from the likes of Subway, Target, PepsiCo to name a few – promoted the discussion around building brand relationships and creating trust with customers. Ground-breaking research was presented from Forbes Insights and the Newhouse School of New Media at Syracuse defining advertising engagement from both consumer perceptions and from the perspective of Forbes Global 2000 CMOs. The presentation followed by a panel discussion, “The New Rules of Engagement: Bridging the Chasm Between How CMOs and Their Customers Define Brand Relationships.” Download the Forbes Insights: The New Rules of Engagement report.
The conversation flowed into the night at the Turn-sponsored Forbes Dessert and Cocktail After-Party where guests gathered for good cocktails and hors d’ oeuvres.