Turn Introduces ROI Optimizer

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Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool enables advertisers to optimize media spend based on weighted beacons and transactional data “With Turn’s ROI Optimizer, now I can easily select multiple beacons, assign different click through and view through values to each, and then the Turn Platform will optimize the campaign’s media spend based on my custom settings,” said Eric Anderson, VP of Operations, Trading Desk at Omnicom Group. Read more at admonsters.