Transparency & Real Time Bidding

Blog

Adexchanger highlights Bill Demas's column on ClickZ: According to Demas, "As available inventory scales, high-end publishers that don't offer their inventory [in a real-time bided environment] could lose out on huge revenue." To make it happen for publishers, Demas advocates for IAB standards around brand safety and inventory verification to overcome a lack of transparency. Read the post here.