Still not sure about how big data is working to help the online advertising industry? Well you’re in luck! Chris Kane, account strategist, and Mael Bredeche, campaign strategist, from Turn penned an original article that was just featured on the ClickZ website.
In the article, Chris and Mael takes a look at big data analytics and works to highlight the specific information it can provide, while discussing how those insights can be applied to digital media buying. Furthermore, the article goes on to dissect and explain Site Extension – an application of big data analytics that works to precisely and efficiently reach target audiences across online display.
For more information, check out the full article here.