Say hello to the new Turn Audience Platform! Check out the video from our recent NYC launch event!

News & Events

http://www.youtube.com/watch?v=AsmoKheYyRs Connect with your audience. Everywhere. Today we're thrilled to announce that the new Turn Audience Platform is officially live and is now available for all Turn clients! This new product represents a major expansion of our capabilities and enables clients to centralize their audience data from every source – online and offline – in a massively scalable and actionable repository.  The technology underneath the covers is pretty amazing, but it’s what the platform allows marketers to accomplish that really counts.  In simple terms, the Turn Audience Platform lets marketers: ·         centralize their online and offline data ·         discover the right audiences for their brand ·         intelligently plan how to reach them across all media channels and devices ·        attribute performance to understand where to allocate their marketing dollars At launch, the Turn Audience Platform was already the largest data management platform (DMP) in the world, processing over 500 billion data events per month for our beta clients! Being able to define an audience once and connect with them across every channel has been the holy grail of digital marketing since the inception of the Internet in the ‘90s; and it’s now (finally!) a reality. In development for the past year and a half, the Turn Audience Platform has been a labor of love and represents our vision for the future of digital marketing.  We’ve got an amazing ecosystem of data vendors and media providers integrated into the platform, and we’d like to thank them all, along with our beta clients, for participating and supporting the design and launch of our new platform. Want to learn more about the Turn Audience Platform? Email sales@turn.com to request a demo and check out the the recent coverage in AdExchanger, Adotas, and DIGIDAY. The Turn Team