The Real Costs of Cookie-Blocking

News & Events

Joshua Koran, Turn SVP of Product Managment, pulls back the curtain on data privacy issues and what they mean for consumers, marketers and publishers in this important thought-leadership article in AdAge:

While privacy advocates applaud Mozilla's proposal to block cookies by default on the Firefox browser, it should be clear that this is yet another initiative that does not show how it protects people from harm. What's more, along with negatively impacting digital advertising, it could have an adverse impact on small publishers and do much to limit consumer choice online.