Performance & Delivery


In the fast evolving lexicon of display advertising, you’d be hard-pressed to find a pair of terms more at odds with each other than performance (i.e., advertiser ROI typically measured against CPA or CPC goals) and delivery (total spend/impressions or clicks/conversions).

Goutham Kurra, director or technology at Turn takes a deep dive into the relationship between performance and delivery. Check out his column  at Adotas.