Add another term to the digital content and advertising lexicon. “Real-time bidding” capabilities have been added by inventory platforms AdMeld and PubMatic via new partnerships announced today with Turn Inc.
“The launch of Real-Time Bidding by companies like AdMeld and PubMatic is transformational for the entire digital advertising ecosystem. Media buyers and publishers alike will benefit tremendously from a highly efficient market where the most valuable advertising can be placed in front of the most valuable users – all at the right time and at the right value,” said Bill Demas, President and CEO of Turn.
Demas says the integration expands Turn’s ability to perform targeting and bid price optimization in real-time, which dramatically improves the effectiveness and efficiency of display advertising campaigns. It also brings more inventory under Turn’s purview, so that brand marketers can leverage Turn’s technology to bid with confidence on high quality ad inventory across these platforms.
Click here for the full article.