Weekly Mobile Nuggets:
- 4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012)
- 74% of U.S. consumers use location-based services on their smartphone, and 46% of mobile phone users use location-based services. (Source: Pew Internet & American Life Project, 2012)
- By 2014, mobile Internet is predicted to take over desktop Internet usage. (Source: Microsoft Tag, 2012)
- 55% of consumers express interest in mobile coupons, but only 10 % have actually received one from a merchant. (Source: Mercator Advisory Group, 2012)
- 80% of mobile users prefer local relevant advertising, and 75% are more likely to take an action after seeing a location-specific message. (Source: Mobile Audience Insights Report from JiWire, 2012)
Simple things in mobile can yield benefits. I’m not suggesting starting small, but rather doing small things -- simple, useful interactions. Marc Warshawsky, Senior Vice President, Mobile Solutions Executive of Bank of America said, “Each transaction represents an opportunity to be more deliberately human to build ever more personal and human connections.”
There is a lot of noise in the space, noise around what marketers want to use mobile for. The truth is, everyone is still trying to figure it out.
The focus should be around what we can offer today. What is so powerful about a cross-channel relationship with Turn is the ability to centralize your digital media under one roof and develop key insights across each channel: desktop display, video, mobile and social.
David Scott Bussin
Director, Mobile Sales