Marketers vs. Consumers: The Great Divide

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It’s simple math: The more tailored a message is to target a consumer, the more value will be derived - and from this value comes action (whether it’s a click, a like or a share). Whether it’s an email with a special promotion for their favorite store or even a funny ad being circulated amongst friends, personalization is key. Here in lies the challenge for today’s senior marketers who are competing for consumers’ attention.
 
Just in time for the holiday season, we have released our “New Rules of Engagement Report.”  Conducted by S.I. Newhouse School of Public Communications, Syracuse University and sponsored with Forbes Insight, the report surveyed 250 marketing executives and more than 2,000 consumers to uncover where the discrepancies lie. Take a look at what we’ve uncovered and download the report.