The world of digital marketing can be daunting. Whether you’re an online publisher, agency executive or advertiser, there's multiple facets to managing digital campaigns from start to finish. A day at the office can easily be spent managing day-to-day tasks, getting a campaign live, tracking user visits, creating banner ads, optimizing and analyzing performance.
Tim Donnelly, reporter for Inc. Magazine talks to industry folks about how to manage your online advertising campaigns. Key thoughts include:
Assess Your Inventory
Integrate Your Ad Management System Into Your Business
Track All of Your Traffic, All of the Time
Tweak Your System Frequently
Know Your Audience – and Your Limits