Google has inked a deal to acquire Invite Media to add a demand-side platform to its suite of advertiser technology tools. Turn CEO Bill Demas shares his thoughts on the Google/Invite deal with Adweek:
"This is a great validation of the segment," said Demas. "It's confirmation that marketers are moving away from buying content to ultimately buying audiences. They're looking to centralize their buys and integrate with companies that help them do that."
Check out the full article on Adweek.