Following our partnership announcement at ad:tech with Experian, AdExchanger’s John Ebbert sat down with Mike Balducci, SVP and General Manager of digital advertising services at Experian, to get his take on the new AudienceIQ platform and what this will mean for the industry.
Beyond explaining AudienceIQ in detail, Balducci discusses how the Turn Platform helps power Audience IQ: “Every goal that we've set out for Turn so far they've met, every milestone. We've actually been working on this for six months. We have a program I think that goes out at least 12 months in terms of what custom development is needed on the platform to support our needs. I would say our goals are specifically to continue to meet those milestones and reach ultimately this perfect platform that we think the Turn team can deliver.”
Check out an interview with Mike Balducci on AdExchanger.