Display 2.0: The 2010 Odyssey


Bill Demas, President & CEO of Turn highlights the new era of display 2.0 on Adexchanger's Data-Driven Thinking column.

Demas calls out that the display world is going through a classic disruptive innovation precipitated by technological innovations and introductions such as real-time bidding exchanges, privacy-compliant data resellers and exchanges, and of course demand-side platforms.

Bill adds that in 2010, we will begin to see the creation of more open platforms, increased systems integration and more powerful analytics to align with - and better tap into - the openness of ad exchanges.

Read the complete article here.