Display 2.0: The 2010 Odyssey

News & Events

Last night AdExchanger published my detailed thoughts and predictions for display advertising in 2010. Here’s how the article starts: As the first decade of the new millennium comes to a close, the online advertising industry is at an inflection point: We are now entering the era of Display 2.0.  Forget all that old school thinking about media buying, audience targeting and the traditional roles once held by agencies, media buyers and service providers in the world of display advertising. The rules of the game are changing. Rather than posting the entire text of the article, I’m including a link: http://www.adexchanger.com/data-driven-thinking/display-2-0-the-2010-odyssey/#more-12982 I’m enthusiastic about the future of Display 2.0, and I’m looking forward to a year of significant change in our industry. Bill