There's been talk about whether real-time bidding is just an expensive technology that creates marginal efficiency in a zero-sum market, but I'm inclined to challenge that notion.
Check out the full article on ClickZ.
There's been talk about whether real-time bidding is just an expensive technology that creates marginal efficiency in a zero-sum market, but I'm inclined to challenge that notion.
Check out the full article on ClickZ.