Bill Demas Takes CEO Reins At Turn

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Turn announced today that Bill Demas has been promoted to CEO of Turn, Inc., an online advertising platform and network company. Jim Barnett, who stepped down from the CEO role, will remain as Chairman.

According to the company, this secession plan has been in the works for a while and Demas has been "deeply involved" with the company as a board member since 2007 and as its COO since December.

Demas told AdExchanger.com that among other things, the combination of Turn's buying platform strategy and its rapidly growing ad network made the role very attractive as the company attempts to expand beyond its "traditional focus on performance advertising into brand advertising."

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