AdExchanger: Big Database Stuff

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AdExchanger highlights a new white paper called "Cheetah: A High Performance,Custom Data Warehouse on Top of MapReduce.” Authored by Songting Chen, architect of data and scalability at Turn, the paper takes a deep dive into data mining technology built for digital display advertising.

The white paper was featured on September 15, 2010 at at the International Conference Of Very Large Databases.

Read more at AdExchanger.com >>