New York, MARCH 29, 2012 — AT&T AdWorks and Turn today announced a new audience management platform that will use Turn’s leading targeting and cross-channel media technology to help AT&T AdWorks’ clients better reach their audiences. The jointly developed platform stores anonymous AT&T data within a private cloud, which protects consumer privacy by encrypting all data that leaves the private cloud.
The platform employs Turn’s campaign management, ad serving and data management capabilities. As a top five* ad network, AT&T AdWorks has access to 450 billion** available monthly impressions – reaching approximately 84% of worldwide online audience. Overlaying our demographic, contextual, behavioral and search audience targeting, AT&T AdWorks helps advertisers effectively reach their target audiences.
“AT&T AdWorks’ main goal is to help our clients effectively connect with their target audience,” said Joshua Koran, VP Digital Product Management, Research and Data, AT&T AdWorks. “This new platform will strengthen our audience targeting capabilities, providing even greater value to our clients. None of the data we store on the Turn systems is personally-identifiable, and as an extra measure of protection we encrypt it before it leaves the AT&T firewall.”
“We are pleased to work with AT&T AdWorks and contribute our experience in building Internet-scale advertising solutions to this important project,” said Bill Demas, president and chief executive officer, Turn. “Built on our leading privacy compliant, brand-safety controls, this platform expands our ability to help agencies and advertisers ensure consumer privacy as they execute cross-channel campaigns.”
*comScore Media Metrix Core ReportsTM – January 2012
**Owned and operated + 3rd party ad inventory
About AT&T AdWorks
AT&T AdWorks is a digital media group within AT&T. Utilizing the inherent strengths of the world’s largest telecommunications company and its superior data advantage, AT&T AdWorks connects advertisers with their audiences across online, mobile and TV platforms. Our proprietary, aggregate data and ad offering give us the ability to help advertisers effectively tap into billions of available ad impressions and use advanced optimization technology to increase ad effectiveness. For more information, please visit adworks.att.com.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
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Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of over 100 partners. Turn is headquartered in Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, London, Los Angeles, New York, Paris, and San Francisco. Company revenue has more than doubled every year of Turn’s existence. For more information, visit turn.com or follow @turnplatform.