AdMonsters Q&A With Turn's VP of Product and Marketing Philip Smolin

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At Internet Week in NY, Turn announced it's new data management platform (DMP), called the Turn Audience Platform. According to the press release, the platform, "integrates Fortune 500 brands and leading advertising agencies into the industry’s first open ecosystem for audience targeting, enabling them to discover and connect with the right audiences; plan intelligently across all media channels and devices; and understand how to allocate marketing budgets to maximize advertising ROI." AdMonsters asked Philip Smolin, VP of Product and Marketing a few questions about the new platform, audience targeting, multi-channel ad operations, and how to move more brand ad spend to online.

Read full interview, here >>