Good news in the RTB world from Microsoft! For the past few weeks AdECN has been serving live inventory through their new RTB enabled exchange. The volumes are limited as expected for the initial beta but ramping nicely. To their credit, the AdECN dev team has delivered exactly what they promised, and the RTB implementation is working flawlessly and has great features. Kudos to the development team at AdECN.
Although AdECN is just starting to scale, we’re very excited to see the preliminary CTR and eCPA performance are meeting and actually beating our expectations. Great to see another high quality inventory source live. Looks awesome so far.