Online ad network Turn Inc. has named President and Chief Operating Officer Bill Demas its new chief executive, succeeding co-founder Jim Barnett as CEO. Barnett will continue as chairman.
Demas joined Turn as a board member in 2007 after serving as CEO of technology startup MokaFive, and before that, as head of the Yahoo publisher network group, overseeing the Web portal's relationships with third-party sites and publishers. He is also a former Overture and Microsoft executive.
"This is the natural and planned evolution we anticipated when Jim brought Bill on board," said Jeff Crowe, general partner, Norwest Venture Partners, who serves on Turn's board, in a statement. Launched last year, the Turn network aims to blend audience, behavioral, contextual, and custom targeting methods for clients in the automotive, travel, finance, retail and other sectors.
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