Pierre brings to Turn more than17 years of experience in advertising, 13 of which were spent in digital marketing organizations. He has an extensive knowledge of the data-driven marketplace, including ad exchanges, online advertising networks, performance-based advertising and the publisher market in the UK and Europe.
Prior to his new role at Turn, Pierre was responsible for developing the Yahoo! Publisher Partner Network where he has secured many media buying and data agreements with leading publishers across Europe. Prior to that role, Pierre was head of direct response for Yahoo! UK and Ireland, responsible for the commercial offering, product positioning and go-to market strategy. Under Pierre’s leadership, Yahoo! Direct Response recorded tremendous growth within three years and the Yahoo! Network is now one of the top advertising networks in the UK.
Pierre graduated from Rome University with a degree in Statistics.