Turn took on a competitor in a head-to-head test to deliver look-alike reach, relevancy and performance for a major global technology company specializing in printing and imaging products. Look-alike audience segments, customers that share specific psychographics and characteristics of current audiences, were used to expand reach and drive a lower cost per action (CPA).
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A customer uses ROI Optimizer to track multiple conversions, assign VTR and CTR values to each, dynamically pass shopping cart transaction data, and optimize media spend based on the values.
Taking over the web in just a single day sounds like a mission impossible, but that’s not the case for one of the nation’s leading mobile carriers. To support its “all you can eat” monthly unlimited mobile plan, the wireless carrier sought to spread its brand message as wide and quickly as possible in an effective, efficient, and brand safe manner.
Sophisticated advertisers know that converting users who have already exhibited interest, or up-selling existing clients with new offers, generates higher ROI than new client acquisition alone.
Behavioral Targeting can help fulfill the ultimate promise of online advertising - by delivering relevant ads for a richer user experience. As a result, advertisers see better response rates and higher ROI. With a comprehensive understanding of the user, deep data-mining, and a solid prediction engine, advertisers can reach the right users at the right time.