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Perspectivas

Estudios informativos

En Turn, vemos las posibilidades de un mundo publicitario en el que el arte y la ciencia se funden para proporcionar información valiosa y facilitar decisiones con más seguridad. Combinamos nuestra experiencia y nuestros datos de mercado para explorar innovaciones, tendencias y tecnologías con las que nuestros clientes puedan generar un impacto y realzar el perfil de nuestro sector en todos los frentes.

desilva + phillips Study Gets Real

Published in March 2010 by deSilva + phillips Media Investment Bank, Getting Real: Ad Exchanges, RTB, and the Future of Online Advertising examines the new technologies and companies engaged in today’s shifting media industry as well as those parties such as brands, publishers and agencies whom are empowered by real-time bidding, audience optimization and real-time ad delivery. The whitepaper highlights multiple companies across the media industry including Turn, OpenX, Right Media, Microsoft’s AdECN, BlueKai, eXelate, PubMatic, AdMeld and more.

Key content includes:

  • DSPs as technology driven optimization
  • Future of supply-side platforms
  • Data and audience targeting

Download the white paper.