A new collaborative real-time case study, released by PubMatic at its Ad Revenue Conference 2010, sheds light on real-time bidding (RTB) opportunities. The study compares RTB performance to other types of digital advertising methods across advertiser channels. The study links performance from four of the top demand-side platforms (DSPs), including Turn.
At Turn, we see the possibilities of an advertising world where art and science work together to provide more valuable insights and more confident decisions. We use our expertise and market intelligence to explore innovations, trends and technologies that can help our clients make an impact – and raise the profile of our industry as a whole.
Take 5 minutes and answer the question ‘What does the evolving role of data in advertising mean to you?’ in the Turn Data Survey.
Turn introduced a new white paper, "Cheetah: A High Performance, Custom Data Warehouse on Top of MapReduce" which offers up a data mining solution built specifically for digital advertising. It was featured at the International Conference of Very Large Data Bases in Singapore.
Download your copy of the 2010 White Paper, "Cheetah: A High Performance, Custom Data Warehouse on Top of MapReduce.”
behavioral advertising has a significant impact on digital advertising ad rates, performance, ROI. This study provides detailed data on costs, revenue and conversion rates across a variety of advertising segments.
There's many changes emerging in the digital sphere, impacting a wide range of companies on both the sell-side and buy-side. This whitepaper breaks down the technologies revolutionizing the way digital display works for both sides of the industry -- publishers and advertisers.
Purchasing audiences as compared to content continues to become a viable media buying method for marketers. A study from Collective takes a dive into today's digital display eco-system and discusses in detail the issues and benefits involved with audience selling and buying.
The Wall Street meltdown has been used to describe the real-time bidding (RTB) marketplace, but it doesn’t quite add up. RTB is anything but a zero-sum game.
Philip Smolin talks with the IAB's Marla Aaron during an interview at the 2010 IAB Networks & Exchanges Marketplace.
With this blog post, I’d like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we’ve always been at the cutting-edge of innovation in this area). We will explore why the advances we’re making in the new field of computational advertising matter and how they matter. We will also try to de-mystify some of the concepts and the technologies that go into building a scalable, high performance demand side platform (DSP) for advertising.