Study from Forbes Insights and Turn. Understanding your customer leads to success.
At Turn, we see the possibilities of an advertising world where art and science work together to provide more valuable insights and more confident decisions. We use our expertise and market intelligence to explore innovations, trends and technologies that can help our clients make an impact – and raise the profile of our industry as a whole.
New digital and mobile advertising technologies have made it possible to target consumers virtually anytime and anywhere.
Look-alike modeling is frequently used to gain insights about potentially valuable customers, who are then targeted for advertising outreach
Here are five key reasons why you should know and care about the 10-millisecond digital media buy, also known as real-time bidding.
In targeted display advertising, the goal is to identify the best opportunities to display a banner ad to an online user who is most likely to take a desired action such as purchasing a product or signing up for a newsletter. Finding the best ad impression, i.e., the opportunity to show an ad to a user, requires the ability to estimate the probability that the user who sees the ad on his or her browser will take an action, i.e., the user will convert.
In digital advertising, attribution is the problem of assign- ing credit to one or more advertisements for driving the user to the desirable actions such as making a purchase. Rather than giving all the credit to the last ad a user sees, multi- touch attribution allows more than one ads to get the credit based on their corresponding contributions. Multi-touch attribution is one of the most important problems in digital advertising, especially when multiple media channels, such as search, display, social, mobile and video are involved.
A new collaborative real-time case study, released by PubMatic at its Ad Revenue Conference 2010, sheds light on real-time bidding (RTB) opportunities. The study compares RTB performance to other types of digital advertising methods across advertiser channels. The study links performance from four of the top demand-side platforms (DSPs), including Turn.
Take 5 minutes and answer the question ‘What does the evolving role of data in advertising mean to you?’ in the Turn Data Survey.
Turn introduced a new white paper, "Cheetah: A High Performance, Custom Data Warehouse on Top of MapReduce" which offers up a data mining solution built specifically for digital advertising. It was featured at the International Conference of Very Large Data Bases in Singapore.
Download your copy of the 2010 White Paper, "Cheetah: A High Performance, Custom Data Warehouse on Top of MapReduce.”