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Case studies

We’re proud of our successes and we want to share what we’ve learned from them. Explore the results we’ve delivered for other clients and gain insights into what will work best for you; then get in touch with us to see how we can deliver results for your business.

Posted on Nov 23rd, 2010

To "spray and pray," or "cookie bomb," is indiscriminately buying as many ad impressions as cheaply as possible, regardless of content. After all, the advertiser is getting a lot of conversions; especially post-view conversions, and therefore this must be good return on the cheap investment, right? Not really.

Posted on Nov 22nd, 2010

One of the top concerns from advertisers is finding and targeting the right audience, but let’s not forget that it’s just as important to find these audiences in high quality sites and within brand safe site sections. New research from Turn indicates that quality and content do matter and that marketers can achieve better price per acquisitions with premium, quality placements than compared to cheaper inventory.

Posted on Oct 21st, 2010

To show the capabilities afforded by RTB, Turn launched head-to-head test that compared RTB vs. non-RTB performance for a major telecommunication advertiser.

Posted on Oct 6th, 2010

A major automotive brand tapped the Campaign Suite to raise awareness and reach specific audiences for various vehicle lines. The automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting and run of network (RON).

Posted on Sep 26th, 2010

Turn spent a year redesigning the Campaign Suite user interface slash the time it takes to traffic campaigns.

Posted on Aug 26th, 2010

Turn took on a competitor in a head-to-head test to deliver look-alike reach, relevancy and performance for a major global technology company specializing in printing and imaging products. Look-alike audience segments, customers that share specific psychographics and characteristics of current audiences, were used to expand reach and drive a lower cost per action (CPA).

Posted on Jul 21st, 2010

Download Turn's Consumer Privacy Protection Packet to promote responsible usage of data, increase transparency, and help ensure consumer privacy.

Posted on Jul 15th, 2010

A customer uses ROI Optimizer to track multiple conversions, assign VTR and CTR values to each, dynamically pass shopping cart transaction data, and optimize media spend based on the values.

Posted on Jul 8th, 2010

Taking over the web in just a single day sounds like a mission impossible, but that’s not the case for one of the nation’s leading mobile carriers. To support its “all you can eat” monthly unlimited mobile plan, the wireless carrier sought to spread its brand message as wide and quickly as possible in an effective, efficient, and brand safe manner.

Posted on Jul 7th, 2010

Sophisticated advertisers know that converting users who have already exhibited interest, or up-selling existing clients with new offers, generates higher ROI than new client acquisition alone.

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