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Insights Center

Case studies

We’re proud of our successes and we want to share what we’ve learned from them. Explore the results we’ve delivered for other clients and gain insights into what will work best for you; then get in touch with us to see how we can deliver results for your business.

Understanding Performance Across Multiple Media Platforms

BACKGROUND Accuen provides digital marketing services to over 130 advertisers including a significant number of Fortune 100 clients from the insurance, computers & electronics, and consumer goods categories. Accuen identified the following challenges while developing marketplace strategy:

Centralize campaign performance data from across all RTB and spot inventory sources
  • Understand data efficacy based on cost and performance
  • Create target audiences that are responsive to brand message and campaign response goals
  • Manage data across 3 DSPs
  • Allow DSPs to quickly utilize audiences created from 1st and 3rd party data
  • Optimize data costs and buys across multiple media providers
  • Enable A/B audience testing across media platforms
  • Create cross-media provider analytics on the same audience

Transparency into audience composition

  • Full control over audience definition and creation

Accuen evaluated the marketplace for a technology enterprise solution to help solve for these challenges and implemented a solution:

Deployed Audience Suite as a core technology component of Accuen’s Audience Intelligence Platform (AIP)
  • Pay per use data regardless of media platform used
  • In-house creation of custom audiences based on 1st and 3rd party data
  • Created unique segments using 1:1 relationships with data providers
  • Created a uniform audience and shared across selected DSPs

Single warehouse of 30+ Billion elements comprising all audience and performance data

  • integration into Accuen’s Business Intelligence tool

Deployed proprietary cookie space to ensure client data privacy across all campaigns

With the help of the AIP, Accuen has seen the following results:

  • Identified 225MM targetable users with capacity for 6k data elements each
  • Centralized data cost and contract management
  • Custom analytics for attribution, data and media performance, and optimization
  • Report generation that took days now completed in 20 minutes