To raise awareness for various vehicle lines, a major automotive brand tapped the Campaign Suite for a series of incremental branding campaigns that focused on specific types of vehicles and promotions.
To drive awareness for specific vehicles and promotions, the automotive brand leveraged real-time strategies using a mix of re-marketing, behavioral targeting and run of network (RON).
Turn drove the campaign strategies through its Campaign Suite to identify key performance indicators (KPI) to re-market to consumers, re-targeted to individuals that clicked on an ad served through behavioral targeting and/or visited brand homepages or landing pages, and leveraged 3rd party data sources.
With Turn’s breakthrough technology, the automotive brand successfully achieved their eCPA performance goal and successfully achieved top performing tactics, including re-marketing and KPI conversions.
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