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By Pierre Naggar, managing director, Turn Europe
Campaign's sister title Marketing recently posed the question "Is there an algorithm for creativity?", which looked at how techies and advertising creatives can most effectively work together.
I don't think there is, but I'm sure the question of...
Posted: June 17, 2013
By Joshua Koran, svp of product management, Turn
The industry has settled on a hot new buzz phrase: programmatic direct. This certainly describes what the industry is trying to do – automate the publishers’ direct sales channel – and represents a definite improvement over “programmatic premium,”...
Posted: June 14, 2013
By Pierre Naggar, EU Managing Director, Turn
When it comes to public image both online and offline, brands consistently want to be able to exercise a level of control over what they put out to the media in terms of both PR and advertising. When quality control is such a matter of concern, image...
Posted: June 11, 2013
Big data, little data, smart data – clearly, data is a hugely important theme making its influence felt all around us, regardless of whether or not one thinks it overhyped.
It is also obvious that while we still haven’t perfected how to use data to “change everything” for the better, we’ll work...
Posted: June 5, 2013
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