Learn how Turn Campaign Suite drove interest and engagement to the Microsoft Windows server microsite.
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Posted on Jun 11th, 2013
Read how Turn helped Reiss, a high-end British fashion retailer, boost brand recognition and drive fashion-minded shoppers to their e-commerce site.
Posted on Apr 14th, 2013
Learn about how Turn used its own digital marketing platform in a cross-channel campaign... Play Video
Posted on Aug 27th, 2012
Dean Media Group is an industry-leading media and technology company working exclusively in the financial category. Headquartered in Chicago, Dean Media Group offers performance-driven media solutions for financial marketers and publishers across the globe. We asked Media Solutions Director, Abby Wolf to share her insider perspective on working with Turn and about how she achieved 100% ROI campaign performance using Turn Campaign Suite.
Posted on Jun 20th, 2011
Learn how Experian Marketing Services used the Audience Suite to leverage their massive offline consumer database and drive the performance of their online advertising campaigns.
Posted on Jun 9th, 2011
Learn how Accuen used the Audience Suite to manage data and understand performance across multiple inventory sources and media platforms.
Posted on Jan 24th, 2011
A major women’s fashion retailer was on a mission to increase new customer acquisitions and reach beyond its re-marketing audience. Using the Turn Platform’s algorithmic intelligence, the fashion advertiser expanded its target group of relevant audiences and reached new customers across the web.
Posted on Nov 23rd, 2010
To "spray and pray," or "cookie bomb," is indiscriminately buying as many ad impressions as cheaply as possible, regardless of content. After all, the advertiser is getting a lot of conversions; especially post-view conversions, and therefore this must be good return on the cheap investment, right? Not really.
Posted on Nov 22nd, 2010
One of the top concerns from advertisers is finding and targeting the right audience, but let’s not forget that it’s just as important to find these audiences in high quality sites and within brand safe site sections. New research from Turn indicates that quality and content do matter and that marketers can achieve better price per acquisitions with premium, quality placements than compared to cheaper inventory.
Posted on Oct 21st, 2010
To show the capabilities afforded by RTB, Turn launched head-to-head test that compared RTB vs. non-RTB performance for a major telecommunication advertiser.