The Turn Network

Predictive targeting. Custom audience segments.

Goal-based pricing. Powerful analytics.

And, quality control for your brand.

Together, they help you achieve the performance, insights, and targeted audience reach you demand.

Custom behavioral modeling finds precisely the right audience

Unique from other behavioral offerings, Turn creates custom audience segments for every campaign in our network. The reason is simple: all behavioral segments are not created equal, and optimal performance comes from understanding the unique attributes of your specific audience.

To understand the value of each unique user, Turn maps a user's behavioral indicators on multiple dimensions: engagement – what types of content users are interacting with, recency – when they are interacting, and frequency – how often they are interacting. By evaluating these dimensions in real-time, Turn understands not only if a consumer is in-market, but also where they are in the purchase funnel.

Predictive targeting continually optimizes performance

Turn's proprietary machine learning technology is more effective than targeting offered by traditional networks because it blends behavioral and audience targeting with a broad range of other targeting methods, including contextual, site, category, and demographic for every ad impression. For advertisers, this means Turn can more effectively match ads to audiences and web pages than manual targeting alone. For publishers, predictive targeting increases revenue per ad impression because ads can be targeted to more pages and consumers than a traditional media buyer could select manually.

Turn's technology constantly "learns" by monitoring all ad impressions, clicks, and actions, and uses these observations to continually refine its predictions. And the more data the system observes for an advertiser or publisher, the smarter and better it gets at maximizing performance.

Goal-based pricing in an auction market increases campaign effectiveness

With traditional ad networks you pay a flat CPM for a promise of performance. With Turn, all pricing methods—CPM, CPC, and dynamic CPM pricing to a CPA goal—are integrated in a single, real-time auction.

By combining dynamic, goal-based pricing with predictive targeting and custom audience segments, Turn ensures that you pay only for measurable advertising performance and the precise audiences you want to reach. Which also means that your campaigns are dramatically more effective in achieving ROI goals.

Powerful analytics provide critical marketing insights

Traditional campaign performance data is not enough anymore. Turn goes beyond impressions, clicks, and conversions to help you truly understand your audience so you can market to them more effectively. Turn provides powerful analytics, including demographic and behavioral profiling of campaign responders and non-responders. And for brands running multiple campaigns, we help you gain insights into cross-campaign performance patterns. Of course every campaign has unique data needs, so we'll work with you to design custom analytics to get you exactly what you need.

Quality control protects your brand

The Turn Network only serves an ad if the advertiser and publisher generating the ad impression are known. Other networks and exchanges can't make this claim. This fact, combined with strict advertiser and publisher standards, ensures quality control and brand safety for all participants.