Turn Smart Market
See what makes Turn so smart
Turn Advantages
There's a reason we call Turn the Smart Market for online advertising. By providing performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control, Turn delivers true performance and smart results. View Demo
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Market Advantages
There are three types of online inventory aggregators that assist in selling inventory for publishers: networks, exchanges, and markets. While they are all often referred to as networks, only market platforms like Turn can offer buyers and sellers the advantages of both fair market pricing and quality control.
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Turn Clients
In every market there are buyers and sellers; in this case, it's advertisers and publishers. And the Turn Smart Market attracts many of the best-known brands in the industry—premium advertisers who rely on Turn to optimize campaign performance and quality publishers who choose Turn to maximize their eCPM.
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Market Insight
Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.
How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.
We know because we watch Turn Smart Market data closely. See for yourself.
"We have a valuable and solid partnership with Turn for one of our large Telecom clients and Turn consistently hit our client's goals. It's great to see truly effective optimization tools at work, and to build a successful relationship with a very scalable platform.
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- Arah Falk,
Optimedia US
"Turn is a welcome change from traditional ad networks. They respond to our
unique needs for ad selection, and their approach is both a
revenue win for us and an ROI win for our advertisers.
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- Melissa Anderson
Fox Interactive Media
"Turn draws on elements of contextual targeting and demographic targeting to determine where particular ads are likely to be effective.
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