Turn Smart Market

See what makes Turn so smart

Turn Advantages

There's a reason we call Turn the Smart Market for online advertising. By providing performance-based CPA, CPC, and CPM pricing, automatic and blended targeting, plus market quality control, Turn delivers true performance and smart results. View Demo

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Market Advantages

There are three types of online inventory aggregators that assist in selling inventory for publishers: networks, exchanges, and markets. While they are all often referred to as networks, only market platforms like Turn can offer buyers and sellers the advantages of both fair market pricing and quality control.

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Turn Clients

In every market there are buyers and sellers; in this case, it's advertisers and publishers. And the Turn Smart Market attracts many of the best-known brands in the industry—premium advertisers who rely on Turn to optimize campaign performance and quality publishers who choose Turn to maximize their eCPM.

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Get Started

Come join the Turn Smart Market!
Tell us about yourself–are you?

Turn invites quality publishers that meet our requirements to apply for participation in the Turn Smart Market.

Apply with Turn Now

Are you advertising to the North American market?

Yes No

* required fields

* Are you an agency representing multiple advertisers?

Yes No

* What is your advertiser category?

* What is your monthly ad budget?

Where have you had success online before?

Search
Affiliate Networks
Exchanges
Portals
Ad Networks
Other

Thanks! See below...

Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

Or, if you'd like to give our market a test drive, you can use our self-serve Campaign Tool.

Start a Campaign now.

Based upon what you told us, we recommend that you use our self-serve Campaign Tool.

If you have any questions, or wish to learn more about Turn, don't hesitate to Contact Us.

We're sorry, the Turn Smart Market is not available for Adult or Gambling advertiser campaigns. If you have any questions please Contact Us.

* required fields

* The Turn Smart Market is currently only available for the US and Canada. If you'd like to be notified when Turn is available in your region, please tell us:

Yes No

* Country:

* Are you an agency representing multiple advertisers?

Yes No

* Company Name

* Your Name

* Your Email


Market Insight

Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.

How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.

We know because we watch Turn Smart Market data closely. See for yourself.

"We have a valuable and solid partnership with Turn for one of our large Telecom clients and Turn consistently hit our client's goals. It's great to see truly effective optimization tools at work, and to build a successful relationship with a very scalable platform."

- Arah Falk,
Optimedia US

"Turn is a welcome change from traditional ad networks. They respond to our unique needs for ad selection, and their approach is both a revenue win for us and an ROI win for our advertisers."

- Melissa Anderson
Fox Interactive Media

"Turn draws on elements of contextual targeting and demographic targeting to determine where particular ads are likely to be effective."

MediaPost