Turn Network
See what makes Turn so smart
Turn Advantages
There's a reason we call Turn the Smart Market for online advertising. By combining predictive targeting, custom behavioral modeling, and goal-based pricing in a marketplace of inventory from premium publishers, Turn delivers measurable performance and ROI for your online campaign. View Demo
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Market Advantages
There are three types of online inventory aggregators that assist in selling inventory for publishers: networks, exchanges, and markets. While they are all often referred to as networks, only market platforms like Turn can offer buyers and sellers the advantages of both fair market pricing and quality control.
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Turn Clients
In every market there are buyers and sellers; in this case, it's advertisers and publishers. And the Turn Network attracts many of the best-known brands in the industry—premium advertisers who rely on Turn to optimize campaign performance and quality publishers who choose Turn to maximize their eCPM.
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Market Insight
Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.
How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.
We know because we watch Turn Network data closely. See for yourself.
"We have a valuable and solid partnership with Turn for one of our large Telecom clients and Turn consistently hit our client's goals. It's great to see truly effective optimization tools at work, and to build a successful relationship with a very scalable platform.
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- Arah Leslie,
Optimedia US
"Turn ramped up MSN's Direct Response program and took extra measures to follow all of our
creative and program policies. I've worked with many new networks, and none have run as smoothly.
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- Brody O'Harran
Microsoft Network
"Turn draws on elements of contextual targeting and demographic targeting to determine where particular ads are likely to be effective.
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