Working with Turn

for Advertisers

Editorial Standards

The Turn Smart Market is intended for quality advertisers and publishers. As such, both are required to meet strict editorial standards in order to participate in the market. Please review our publisher requirements to learn how Turn is working to continually safeguard your brand.

See standards

Editorial Standards for Advertisers

All ad creatives, offers, landing pages and websites shall not contain or display any direct links to:

  • content promoting or advertising gambling, or illegal substances;
  • sex, pornography, obscenity, or adult-oriented content;
  • content or services promoting unlawful conduct, racism, hatred, fraud, or unlicensed investment advice;
  • content or functionality promoting or providing unsolicited e-mail ("spam") or copyright infringement, or that violates the intellectual property rights or personal rights of others;
  • content that is libelous, defamatory, or contrary to public policy;
  • other content or functionality deemed inappropriate by Turn in its sole discretion.

Ad Formats

The Turn Smart Market supports commonly used IAB ad unit layouts and displays both graphical and text ad formats. By providing graphic ads in multiple layouts, an advertiser increases the number of publishers and web pages where Turn can display its campaign.

See graphic and text formats

Graphic

Pixel Sizes IAB Name Max File Size File Formats
468 x 60 Banner 50 K SWF (Flash), GIF, JPG, PNG
728 x 90 Leaderboard 50 K SWF, GIF, JPG, PNG
120 x 600 Skyscraper 50 K SWF, GIF, JPG, PNG
160 x 600 Wide skyscraper 50 K SWF, GIF, JPG, PNG
300 x 250 Medium rectangle 50 K SWF, GIF, JPG, PNG
120 x 240 Vertical banner 50 K SWF, GIF, JPG, PNG

Note: Due to Turn's focus on publisher quality and user experience, pop up/under advertising is not allowed.



Text

Advertisers currently using popular search engines such as Google and Yahoo! may use the same text ads within the Turn Smart Market. An optional thumbnail may be added to display a brand logo or product image (only available on select web pages).

Title 35 characters
Body 70 characters
Display URL 35 characters
Thumbnail (optional) 100 x 100 pixels
50 K file size		 Larger images will be resized automatically

3rd Party Ad Servers

All advertisers can upload their ad creatives directly into the Turn self-serve console. Select advertisers and agencies may also provide a redirect to an approved 3rd party ad server for ad creative file hosting.

See approved 3rd party ad servers

Approved 3rd Party Ad Servers

Atlas Double Click trueffect Mediaplex


Using a 3rd party ad server not listed above? Contact sales for compatibility information.

Action Tracking Compatibility with Atlas and Double Click

Within the Turn Smart Market, CPA and CPA goal campaigns require action tracking to measure a campaign's performance objectives. Turn's tracking beacon provides both click-through and view-through action tracking in real time.

Select advertisers may also use approved 3rd party ad servers for 'piggyback' action tracking. For advertisers using either Atlas or DoubleClick, Turn is UAT certified and DFA Floodlight compatible, respectively. Compatibility with these 3rd party ad servers means you get the full benefits of Turn action tracking without having to modify the advertiser's website or conversion page.

Get Started

Come join the Turn Smart Market!
Tell us about yourself–are you?

Turn invites quality publishers that meet our requirements to apply for participation in the Turn Smart Market.

Apply with Turn Now

Are you advertising to the North American market?

Yes No

* required fields

* Are you an agency representing multiple advertisers?

Yes No

* What is your advertiser category?

* What is your monthly ad budget?

Where have you had success online before?

Search
Affiliate Networks
Exchanges
Portals
Ad Networks
Other

Thanks! See below...

Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

Or, if you'd like to give our market a test drive, you can use our self-serve Campaign Tool.

Start a Campaign now.

Based upon what you told us, we recommend that you use our self-serve Campaign Tool.

If you have any questions, or wish to learn more about Turn, don't hesitate to Contact Us.

We're sorry, the Turn Smart Market is not available for Adult or Gambling advertiser campaigns. If you have any questions please Contact Us.

* required fields

* The Turn Smart Market is currently only available for the US and Canada. If you'd like to be notified when Turn is available in your region, please tell us:

Yes No

* Country:

* Are you an agency representing multiple advertisers?

Yes No

* Company Name

* Your Name

* Your Email


View Sample Screens

Advertiser Preview

See sample screens of Turn's account management console.

View Sample Screens

Market Insight

Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.

How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.

We know because we watch Turn Smart Market data closely. See for yourself.