Key Benefits

for Advertisers

Superior performance through automatic, blended targeting

Turn's unique targeting technology drives superior campaign performance by blending multiple targeting approaches, including contextual, audience, and behavioral targeting, plus many unique variables such as ad design, landing page, and campaign history. No other ad market, exchange, or network combines all these targeting approaches into one powerful ad solution. And no other company does it for you, automatically.

  • Automatically optimize ad performance beyond what you can achieve through manual targeting alone
  • Find new sources of high-performing inventory using Turn's blend of traditional and custom targeting methods
  • Dramatically simplify campaign management

Learn more about automatic targeting

Pricing to match your objectives

Whether you're bidding for user actions (CPA), site traffic (CPC), or targeted reach (CPM), Turn can help you measure the actual performance of each and every ad. By incorporating goal seek functionality through action tracking on your website, every auction bid can be defined with a CPA goal. Which means the performance of every campaign can be measured and optimized to your goals.

  • Bid using your choice of CPM, CPC, or CPA pricing, then set action goals to measure true performance beyond the click
  • Tie the results of each campaign directly back to the response and branding goals behind the campaign
  • Eliminate the risk of a pure CPM campaign by using goal seek to ensure your results meet your ROI objectives

Ultimate control over your campaigns and brand

Turn's self-serve console gives you complete control over campaign management, targeting, and pricing. Use Turn's advertiser console to:

  • Adjust your bid price or play/pause/edit your campaign at any time
  • Select from over 20 manual targeting variables for targeted audience reach
  • Customize click-through and view-through conversion rules
  • View real-time performance data down to the individual ad creative level

View the advertiser console

Premium publishers to guarantee market quality

The Turn Smart Market is used by large, high-quality publishers to sell display advertising inventory. To ensure quality, Turn:

  • Accepts inventory only from leading, North American brand name publishers
  • Validates the publisher, website, and page generating the ad impression
  • Requires all publishers to adhere to Turn's strictly-managed standards

View publishers

Get Started

Come join the Turn Smart Market!
Tell us about yourself–are you?

Turn invites quality publishers that meet our requirements to apply for participation in the Turn Smart Market.

Apply with Turn Now

Are you advertising to the North American market?

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* Are you an agency representing multiple advertisers?

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* What is your advertiser category?

* What is your monthly ad budget?

Where have you had success online before?

Search
Affiliate Networks
Exchanges
Portals
Ad Networks
Other

Thanks! See below...

Congratulations! Based on what you've told us, you qualify for a managed account at Turn. Please contact our sales team for a prompt reply.

Or, if you'd like to give our market a test drive, you can use our self-serve Campaign Tool.

Start a Campaign now.

Based upon what you told us, we recommend that you use our self-serve Campaign Tool.

If you have any questions, or wish to learn more about Turn, don't hesitate to Contact Us.

We're sorry, the Turn Smart Market is not available for Adult or Gambling advertiser campaigns. If you have any questions please Contact Us.

* required fields

* The Turn Smart Market is currently only available for the US and Canada. If you'd like to be notified when Turn is available in your region, please tell us:

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* Country:

* Are you an agency representing multiple advertisers?

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* Company Name

* Your Name

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View Sample Screens

Advertiser Preview

See sample screens of Turn's account management console.

View Sample Screens

Market Insight

Did you know that over 25% of ad-driven responses on advertisers' websites can be attributed to ads that are viewed but not clicked on? Of these 'view-through' responses, over 50% occur more than a day after the ad was seen.

How should advertisers respond to this information? Turn recommends monitoring both click-through and view-through actions to understand true campaign performance.

We know because we watch Turn Smart Market data closely. See for yourself.

"Automatic targeting frees me up so I can get better control over ROI. And a simple glance at the Turn console tells me everything I need to know about InsWeb campaigns, fast."

- Sara Langford
InsWeb Corporation