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Turn Now Ranked Among comScore's Top 10 Advertising Networks
Dramatic Growth Continues as Advertisers Shift Budget to Performance-based Advertising
Redwood City, Calif.,—February 19, 2009—Turn Inc., the smart market for online advertising, today announced it has achieved an important industry milestone by advancing to become one of the top 10 display advertising networks in the US market, according to January comScore rankings. Turn's #10 position is a jump from last month's #15 spot and is attributed to an 8 percent increase in unique user reach to 132 million, and a 45 percent jump in page views to 4.2 billion. In January, Turn reached 69 percent of the US Internet audience.
Since its launch in March of last year, the Turn market's user reach has grown over 180 percent, outpacing all of the other ad networks appearing in comScore's top 20. In January, Turn was also chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. Turn was handpicked by the AO Media editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation.
"As overall industry growth slows with the economic downturn, we are seeing a clear 'flight to quality' with advertisers shifting budget to those distribution partners who can deliver performance and ROI," said Jim Barnett, Turn's CEO. "Our consistent month-over-month growth demonstrates how Turn's predictive targeting technologies, combined with goal-based pricing and unique analytics, are delivering superior performance for branded response advertisers."
About Turn Inc.
Turn is the world's first smart market for online advertising. Employing revolutionary machine learning technology, the Turn smart market combines predictive targeting, custom behavioral modeling, and goal-based pricing to deliver superior performance for over 500 premium advertisers and maximize revenue for more than 3,000 high-quality publisher websites. Turn is headquartered in Redwood City, California. For more information, visit http://www.turn.com.
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