Press
For media inquiries, please contact us at press@turn.com
Press Releases
April 20, 2010
Marketers Reduce Media Waste with Fully-Informed Planning & Buying Across Real-Time Exchanges
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January 26, 2010
Turn Releases Next Generation of its Media Buying and Optimization Platform
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October 29, 2009
Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results
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September 10, 2009
Turn Elevates Bill Demas to CEO
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August 6, 2009
Turn Adds Masroor Malik as Vice President of Business Operations
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See Previous Press Releases
July 23, 2009
Turn Launches Platform Solutions to Power Next Generation Media Buying for Ad Agencies
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June 9, 2009
Industry Leader Joins Turn to Drive Revenue Growth
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June 2, 2009
Turn Achieves Triple Digit Growth as Fastest Growing Network
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February 19, 2009
Turn Now Ranked Among comScore's Top 10 Advertising Networks
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December 22, 2008
Turn Appoints Former Yahoo Executive as President and COO
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October 15, 2008
Ad Industry Veteran Joins Executive Team at Turn
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September 18, 2008
Turn Launches Industry's First Dynamic Pricing Model For Behavioral Targeting
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September 11, 2008
Turn Opens New York Office
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August 21, 2008
Turn Secures $15 Million in Series C Financing
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July 15, 2008
Turn Market Breaks into comScore's Top 15 Ad Networks and Exceeds 1 Billion Monthly Ad Impressions
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April 22, 2008
Former Right Media Sales Director Hired to Drive Sales for the Turn Smart Market
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March 3, 2008
Turn Launches the Turn Smart Market™ and Opens Doors for Publishers
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January 22, 2008
Turn, Inc. Selected by AlwaysOn as OnMedia Top 100 Winner
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October 2, 2007
Turn Launches New Pricing Models and Expands Management Team
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May 23, 2007
Turn Launches CPM Pricing to Meet Additional Advertiser Goals
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February 14, 2007
Turn Adds Yahoo! and Microsoft Veteran Bill Demas to Board of Directors
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November 7, 2006
Search and Advertising Experts Join Forces to Launch Turn™, the World's First Automatic Targeting Ad Network
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Press Coverage
June 3, 2010
Blurb: DSP space has exploded this year
http://www.adweek.com
June 2, 2010
Blurb: 3 takeaways from Google's buy
http://blogs.forbes.com
June 2, 2010
Blurb: The first buy out of a DSP
http://www.clickz.com
May 18, 2010
A quick guide to demand-side platforms
http://www.imediaconnection.com
"Demand-side platforms do more than simply bring efficiency to handling multiple ad exchange accounts."
May 12, 2010
Advocating For Transparency Standards
http://www.adexchanger.com
"Bill Demas advocates for IAB standards around brand safety and lack of transparency."
May 11, 2010
Transparency - Isn't it Obvious?
http://www.clickz.com
"Audience optimization and auction marketplaces present a bright future for online display advertising - one with a more efficient end-to-end process, higher performing campaigns, and reduced media waste."
May 7, 2010
Real-Time Bidding: why its advocates must articulate its advantages
http://www.netimperative.com
"Does RTB work? Turn, Inc. facilitates RTB transactions for advertisers."
May 5, 2010
Looking for the Look-Alikes
http://www.clickz.com
"Turn offers its buyers what it calls 'Act-a-likes' to identify the optimum customer."
April 30, 2010
Performance & Delivery: No Longer the Odd Couple
http://www.adotas.com
In the fast evolving lexicon of display advertising, you'd be hard-pressed to find a pair of terms more at odds with each other than performance and delivery.
April 27, 2010
The Science of Display
http://www.admonsters.com
"With this blog post, I'd like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we've always been at the cutting-edge of innovation in this area)."
April 22, 2010
Turn Highlights IPG Cadreon Relationship, New Planning Tools;
CEO Demas Discusses Platform Updates
http://www.adexchanger.com
"Turn publicly highlighted its relationship with ad holding company IPG's buying platform, Cadreon, as well as new media planning tools integrated into the Turn platform for bid forecasting and audience extension."
March 24, 2010
AdSafe Announces Online Brand Verification Platform
http://www.clickz.com
"The partners now have access to AdSafe's Content Rating System, which rates the safety of content on individual Web pages, and its Brand Safety Firewall, which prevents ads from appearing in inappropriate contexts. The goal is to help control the placement of display advertising among clients."
March 16, 2010
Yahoo Allows Real-Time Bidding on Network and Exchange
http://www.clickz.com
"What happens now is for the first time we gain access to Yahoo Right Media Exchange and network inventory in real-time," said Turn CEO Bill Demas, who explained that Yahoo evaluated several DSPs before selecting Turn and the others. "What's important in our case is to be able to reach a custom audience at scale," he said. "Up to today we haven't been granted access to [real time bidding in the Right Media Exchange]."
February 15, 2010
Beefing Up Banner Ads
http://www.adweek.com
How data-fueled ad exchanges could significantly boost the power of targeted online display advertising: "It cuts out the middleman, which the ad network represents," says Bill Demas, CEO at Turn, a DSP that works with agencies. "I think the ad networks' best days are behind them."
January 26, 2010
Turn Announces Agency Holding Company Client: Omnicom Media Group;
Upgrades Platform Features
http://www.adexchanger.com
"Turn announced feature upgrades to its demand-side platform as well as an agency holding company client win in Omnicom Media Group in a release today... Capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation and a new audience extension technology."
See Previous Press Coverage
December 20, 2009
Display 2.0: The 2010 Odyssey
http://www.adexchanger.com
Turn CEO Bill Demas predicts the year ahead for display advertising.
December 10, 2009
ASPY awards its 2009 winners
http://imediaconnection.com
"Started in 2003, the ASPY awards were created by the Aspen group to salute the best work performed by advertising media sales organizations each year.... Turn.com, a digital advertising platform, took home the award for Best Innovation, a category that also featured AdConion, Brand Affinity Technologies, EyeWonder, and YouTube.
October 29, 2009
New Partnership for Real-Time Bidding
http://digidaydaily.com
"Turn is an industry leader that has embraced real-time bidding on behalf of its agency and advertiser clients, and they are achieving outstanding results with PubMatic," said Rajeev Goel, PubMatic Co-Founder and CEO. Turn's targeting technology analyzes thousands of demographic, behavioral and website content variables and adapts to changes it sees in publisher inventory and campaign performance patterns within milliseconds, enabling Turn to leverage all of its data assets and predictive algorithms in real-time for each impression.
October 29, 2009
Turn Ignites RTB on Two Inventory Platforms
http://adotas.com
Perhaps Peter Gabriel should update his iconic 80s pop song "Big Time" for the next generation: "Real Time."... Preliminary campaigns using the integration from the new partnership have elucidated the potential of RTB. Over 17 days, click-through rates improved as much as 135% compared to non-RTB inventory, with up to 150% increases in conversion rates and 145% jumps in effective cost per action... The Turn announcement comes a day after Microsoft released plans to launch RTB on its ad exchange AdECN in January.
September 22, 2009
On DoubleClick Ad Exchange: More Digital Media Industry Reaction
http://www.adexchanger.com
CEO Bill Demas: "For a company like Turn the fact that AdX 2.0 offers unprecedented reach and can facilitate real-time bidding is key. AdX 2.0 with real-time bidding gives us the opportunity to offer this precise level of targeting with scale."
September 10, 2009
Former Yahoo! Exec Bill Demas Takes CEO Reins at Turn
http://www.adexchanger.com
Turn announced today that Bill Demas has been promoted to CEO... According to the company, this secession plan has been in the works for a while and Demas has been "deeply involved" with the company as a board member since 2007 and as its COO since December... Demas told AdExchanger.com that among other things, the combination of Turn's buying platform strategy and its rapidly growing ad network made the role very attractive...He also suggested that some of the learnings from his Yahoo!/Overture days will be applicable with Turn.
September 10, 2009
Ad Network Turn Inc. Promotes Demas to CEO
http://www.mediapost.com
Online ad network Turn Inc. has named President and Chief Operating Officer Bill Demas its new chief executive... In July, Turn launched two new offerings aimed at agencies and media buyers -- a self-service system for managing multiple ad networks and exchanges, and a private ad network for agencies that buy for large individual clients.
September 10, 2009
Industry Moves: Bill Demas Replaces Barnett as Turn CEO
http://paidcontent.org
Ad network and targeting firm Turn has promoted Bill Demas to CEO... Turn has added a number of new execs to its ranks in the past few months: it brought in Tacoda vet Hugh McGoran to head sales, and Yahoo and Efficient Frontier exec Masroor Malik as VP of business operations. comScore (NSDQ: SCOR) ranked it as the fastest growing ad network in terms of reach in June.
July 24, 2009
Turn GM Philip Smolin Discusses Exchange Trading Desk and Turn Network
http://www.adexchanger.com
AdExchanger posted an insightful Q&A with GM Philip Smolin regarding Turn's new Platform Solutions. Philip Smolin discusses how Turn's new offerings provide value to advertising agencies and large media buyers, how these offerings are differentiated from competitive services, and how Turn's Platform Solutions complement the Turn Network.
February 22, 2007
Business 2.0's Next Net 25
Turn was selected by Business 2.0 to be a part of its Next Net 25 list. The Next Net 25 is a list selected by Business 2.0 editors of the most innovative startups on the Web. The Next Net 25 is the publication's way of cutting through the Web 2.0 clutter by identifying the key companies that are helping to define where the Net is going. Turn has distinguished itself as a leading business in the Next Net advertising category.
January 29, 2007
AlwaysOn Media 100 List
AlwaysOn selected Turn to the first annual AO Media 100 list, a power list of the top 100 private companies disrupting and creating new business opportunities in traditional marketing, advertising, branding and PR. They reviewed over 900 nominated companies from venture capitalists and AO insiders over the last six months. Winning companies were scored on the following five criteria: Innovation, Market Potential, Commercialization, Media Buzz and Stakeholder Value Creation.
January 24, 2007
In Search Of The Magical Blend
Behavioral INSIDER | by Phil Leggiere
http://publications.mediapost.com
"In the ad network of the future -- and it's a future I think is coming faster than most people think -- networks won't be able to go to advertisers and say, 'well we can track by user search history, Web browsing and transactions and that will cost you X amount; or we can target sites based on their past performance and that'll cost you Y.' The new model will start with the question 'What is your goal and what are you willing to pay to accomplish that.'"
January 3, 2007
Turn.com's Killer Strategy: Blended Models
ThoughtShapers.com | by Jeff Molander
http://www.thoughtshapers.com
"When it comes to success on the Web, there's nothing like simplicity. Yet the list of successful companies (let's start with Google's front page triumph over Yahoo!) that have leveraged this into serious cash is a short one. Today, I'm officially adding Turn.com to my list of companies to watch and I'm not alone."
January 3, 2007
Turn Ad Network Automates for Action
DIRECTMag.com | by Brian Quinton
http://directmag.com
"Turn.com, grabbed headlines at last November's Web 2.0 conference both for what it promises to do-charge advertisers for getting consumers to perform a specific action-and for the way it expects to do that-by automating ad distribution with a blend of behavioral and demographic targeting tools, taking the decisions for placement off the advertiser's task list."
November 8, 2006
Old Net Hands Launch New Ad Networks
ClickZ News | by Kate Kaye
http://www.clickz.com
"'From a marketer's perspective the CPA [Cost Per Action] pricing component is very attractive,' said Rob Solomon, CEO of travel search site SideStep, which has been testing display ads in the Turn network for about two months. 'I like the fact that you're paying for the transactions that really matter to your business.'"
November 7, 2006
Barnett Debuts New Ad Network
MediaPost | by Wendy Davis
http://publications.mediapost.com
"Turn draws on elements of contextual targeting and demographic targeting to determine where particular ads are likely to be effective."
November 6, 2006
Google Rival Hopes for Its Turn
Businessweek Online - The Tech Beat | by Rob Hof
http://www.businessweek.com
"Turn has created a network it says is highly automated, using some 60 variables such as the content on a site, past performance of ads, and type of audience to more finely target ads to just the right people."
November 6, 2006
Barnett Takes 2nd Turn vs. Google
Adweek.com | by Brian Morrissey
http://www.adweek.com
"Turn hopes to appeal to advertisers unhappy with poor conversion rates from their contextual campaigns and frustrated by the complexity of compiling keyword lists."
November 6, 2006
Turn to Launch Hybrid CPA Ad Network
TechCrunch | by Marshall Kirkpatrick
http://www.techcrunch.com
"...To say there is room for innovation in advertising would be a huge understatement...The Turn network is taking an approach that mixes cost-per-action (CPA) bidding and analysis of 60 contextual, behavioral, demographic and performance factors in determining which ads to serve and when."
November 6, 2006
Turn to target ads automatically
VentureBeat | by Matt Marshall
http://venturebeat.com
"If VentureBeat went to Turn seeking advertising, Turn would analyze VentureBeat's homepage, its secondary pages, its user profiles (if VentureBeat has collected such info) and then look through its database of ads and select the most relevant."
September 14, 2006
Internet Companies, Advertisers Study Changing Online Ad Market
Wall Street Journal | by Mark Boslet
http://www.cleargauge.com
"Cost-per-action, already deployed on a small scale, is seen as reducing click fraud and providing advertisers with a better way of ensuring an ad's success."
July 2006
Buy It Now
Wired | by Josh McHugh
http://www.wired.com
"'The stars are aligning for entrepreneurs,' says Jim Barnett, CEO of Web ad-automation startup Turn."
February 7, 2006
Former AltaVista CEO to launch ad network: Turn
SiliconBeat | by Matt Marshall
http://www.siliconbeat.com
February 6, 2006
Former Altavista CEO to launch new ad network
Businessweek Online/Blogspotting | by Stephen Baker
http://www.businessweek.com
"...advanced search will target advertisements to users with a precision we've not yet seen."
February 6, 2006
Turn's Been Outed
John Battelle's Searchblog | by John Battelle
http://battellemedia.com
"It's got some heavy backing. The plan? To compete directly with AdSense."