About Turn

Turn—the world's first Smart Market for online advertising

Turn is transforming the huge, yet highly inefficient display advertising industry through advanced technology that optimizes performance, provides greater control and insight, and—bottom line—yields greater profits for advertisers and publishers alike.

Turn addresses the challenges and inefficiencies of earlier generations of simple CPC (cost per click) and CPM (cost per impression) advertising by providing a smart market that:

  • Blends and automates multiple targeting approaches to maximize performance
  • Goes beyond the click in measuring consumer response to online ads
  • Gives unprecedented control to advertisers and publishers in an auction market
  • Shares market data to provide insight that leads to greater effectiveness

To date, technology has made online advertising faster, but it hasn't made it smarter. This is where Turn comes in. The combination of auction performance pricing with automatic, blended targeting is not only the next logical evolution for display advertising, but also the only way to achieve a true breakthrough in advertising performance.

Leading performance-driven advertisers such as CapitalOne, T-Mobile, and Teleflora use the Turn Smart Market to purchase inventory from name brand publishers, including MSN, CBS, Fox Interactive Media, and many others.

Founded in 2005 by Jim Barnett (former President of Overture Search and CEO of AltaVista) and John Ellis, Turn has received numerous awards including OnMedia 100 in 2007 and 2008, Momentum 2007 and Business 2.0 Next Net. Turn is based in Redwood City, CA and funded by Norwest Venture Partners, Trident Capital, and Shasta Ventures.

"Automatic targeting frees me up so I can get better control over ROI. And a simple glance at the Turn console tells me everything I need to know about InsWeb campaigns, fast."

- Sara Langford
InsWeb Corporation

"Turn is a welcome change from traditional ad networks. They respond to our unique needs for ad selection, and their approach is both a revenue win for us and an ROI win for our advertisers."

- Melissa Anderson
Fox Interactive Media

"In the ad network of the future...the new model will start with the question 'What is your goal and what are you willing to pay to accomplish that?' "

Behavioral INSIDER