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Turn Digital Audience Report Shows Brands Moving from Single to Multi-channel Advertising Average a 300% Improvement in ROI

This article originally appeared in The Drum on October 16, 2013. Brands choosing to advertise across multiple digital channels (mobile, display, social and video) has increased globally by...

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DSPs Reap Rewards as Google and Facebook Brawl Over FBX

Social Network's Decision to Bar Search Giant From Ad Exchange Has Let Small Players Boost Revenue, Expand Client Relationships This article originally appeared in Ad Age on October 14,...

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Adland’s Battle Royale: Agencies Defend Turf as Ad Tech Moves in on Clients

Once Allies, Audience-Targeting Firms and Media and Digital Shops Are in Competition for Control and Clients This article originally appeared in Ad Age on October 13, 2013. It was...

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Turn On: DSP Has Greatest Share Of Madison Ave

According to a report in MediaPost : Turn is the biggest and fastest-growing of the major DSPs, or demand-side platforms bidding display audience buys for the major agency holding...

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Online Ad Company Turn Launches In Japan

Published by TechCrunch on August 28, 2013: Turn, which offers advertising tools in areas like real-time bidding and analytics, is announcing today that it has opened its first office in...

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Cloud Marketing Platform Turn Launches Japan Operations

Turn, the cloud marketing platform, has launched its Japan operations with the appointment of Akito Sato as country manager – along with a team of account managers – to support the company’s...

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Turn Names Chris Lee SVP of Human Resources

REDWOOD CITY, Calif. – August 12, 2013 – Turn, the cloud marketing platform, announced the appointment of Chris Lee as senior vice president of human resources, a new global position. The former...

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The World’s Most Cross-Channel Digital Consumers Revealed in New Report from Turn

Top 2% of online audience 4x more likely to engage with brands across multiple channels; Marketers spend 108% more to reach elite users REDWOOD CITY, Calif. – July 15, 2013 – The top 2% of...

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Turn Hires Former Lyris CEO Wolfgang Maasberg To Run Global Sales

Published on AdExchanger : Turn  has snatched up Wolfgang Maasberg, the former chief executive at email and marketing automation firm Lyris, to lead its global sales operation. Prior to his...

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Creatives, meet the coders: Pierre Naggar, Turn Europe

The following article was published in Campaign   Campaign's sister title Marketing recently posed the question "Is there an algorithm for creativity?", which looked at how techies and...

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