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‘Predictions for Marketing 2014: Get Programmatic or be Left Behind’

T his article originally appeared in  ExchangeWire  on December 5, 2013.   It’s nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts...

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Turn Taps Busse From Salesforce, Forms 'Customer Success' Team

This article originally appeared in Mediapost on November 13, 2013   Marketing technology provider Turn has announced the appointment of Bryan Busse as senior vice president, customer success,...

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Turn Names Bryan Busse SVP of Customer Success

REDWOOD CITY, Calif. – November 13, 2013 – Turn ( www.turn.com ), the marketing software and analytics platform, announced the appointment of Bryan Busse to the newly created position of senior...

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Marketers: Listen to the Data, Not your Gut

This article originally appeared in MediaPost on November 6, 2013, written by Matthew Westover. The question of “art vs. science” in advertising has finally largely been agreed on, with...

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Why Every Client-side Marketer Should Care About Real Time

This article originally appeared in The Guardian on October 31, 2013 The need for all marketers – from agency executives to chief marketing officers – to understand this 'always...

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Here is the Life of a Digital Ad

This article originally appeared in AdWeek on October 31, 2013. Industry folks who want to get their heads around what the  programmatic advertising space  looks like should check out...

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Forbes Insights: Companies and Consumers (Mostly) See Eye-to-Eye on Data and Privacy, Says New Report

This article originally appeared in Forbes on October 23, 2013. NEW YORK, October 23, 2013—Consumers value their privacy – just not in quite the ways most business executives assume....

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‘Fragmentation’ Isn’t a Marketer’s Most Pressing Connection Issue

This article originally appeared in MediaPost on October 23, 2013. I once tried to describe the programmatic ecosystem to a non-advertiser by way of a diagram. We were at a...

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Turn Report Shows Climbing Ad Rates in Display and Social

This article originally appeared in TechCrunch on October 16, 2013. A new report from online advertising company Turn shows rising or steady eCPMs (the effective price paid by advertisers...

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Turn Digital Audience Report Shows Brands Moving from Single to Multi-channel Advertising Average a 300% Improvement in ROI

This article originally appeared in The Drum on October 16, 2013. Brands choosing to advertise across multiple digital channels (mobile, display, social and video) has increased globally by...

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