Published on AdExchanger:
Turn has snatched up Wolfgang Maasberg, the former chief executive at email and marketing automation firm Lyris, to lead its global sales operation. Prior to his job at Lyris, which he quit in March, Maasberg held North...
The following article was published in Campaign
Campaign's sister title Marketing recently posed the question "Is there an algorithm for creativity?", which looked at how techies and advertising creatives can most effectively work together.
I don'...
Along with providing real-time insights that transform how marketers make decisions, Turn believes in promoting the advancement of the industry through events, research and other outreach. As a leader in big data innovation and data-driven...
The following article was published in Advertising Age and was written by Joshua Koran, Turn svp of product management:
More and more attention to digital ad viewability -- including efforts to determine exactly where ads appear on the screen and...
VivaKi AOD Ends Reliance on Google's Ad Stack
by Zach Rodgers at AdExchanger:
http://www.adexchanger.com/agencies/vivaki-aod-ends-reliance-on-googles-ad-stack/
When Publicis Groupe launched it five years ago, VivaKi Audience On Demand was among the...