Reach Case Study

Turn took on a competitor in a head-to-head test to deliver look-alike reach, relevancy and performance for a major global technology company specializing in printing and imaging products. Look-alike audience segments, customers that share specific psychographics and characteristics of current audiences, were used to expand reach and drive a lower cost per action (CPA).

The test showed that the Turn powered campaign outperformed in reach and scale as compared to another technology provider.

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