Will Video Become the New Media Star?

Hey,  marketers – don’t flip out! Max Knight, our senior director of optimization and professional services at Turn, is here to reassure you that adding video won’t kill your campaign groove, even though integrating it may seem daunting at first. Remember when MTV first hit the scene? The Buggles’ “Video Killed the Radio Star” took us all by storm – because video has more power to engage and captivate us than any other media. Smart marketers today are looking to put video to work online, but it’s not as easy as it sounds. Balancing your media AND executing buys for multiple media types AND managing multiple content channels in a targeted way can be extremely challenging. In his new article on ClickZ, Max breaks down the six elements needed to successfully integrate video into a marketing campaign, and explains how they can be used in practical terms. Marketers looking to avoid the same fate as the radio star – check out the full article in ClickZ here.