Blog

Video: Kraft & Starcom Deliver on the Data

At the Forrester Marketing Leadership Forum this year, Bob Rupczynski, VP of Media and Consumer Engagement at Kraft Foods and Lindsay Leon-Atkins, VP of Integrated Insights at Starcom joined Turn on stage to discuss the importance of programmatic and an integrated approach to data for Kraft’s customer interactions.

Kraft is using first- and third-party data not just to inform advertising decisions, but to provide deeper business insights. Watch the video to learn how Kraft applied these data-driven insights to better understand their customers and tweak their website to more effectively speak to that audience.

 

 

Madi Shove

Content Strategist