Turn, one of the “demand-side platforms” (DSPs) that are becoming increasingly important to online advertising, just raised $20 million in new funding.
According to Bill Demas, President & CEO at Turn:
As a Silicon Valley-based company, we offer a seamless, end-to-end integrated solution – in other words, we put the ‘P” in DSP. As a platform company, this comprises three areas: (1) an enterprise-class technology infrastructure for real-time bidding; (2) an algorithmically optimized data and media platform: it’s about the algorithms and not manual tricks; (3) intuitive self-service software empowering marketers to run their own campaigns.
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