Last week, comScore released the Media Metrix results for February 2011.  We’re excited to report that the Turn Platform served ads to over 80% of the US market, coming in alongside Google Ad Network, AOL Advertising, and Yahoo! for total reach.  Here are the top 10 advertising properties for February:
Rank Property Unique visitors (000) % Reach
1 Google Ad Network 193,806 92.3%
2 AOL Advertising 177,628 84.6%
3 Yahoo! Sites 177,538 84.6%
4 Yahoo! Network Plus 176,517 84.1%
5 Turn Media Platform 168,186 80.1%
6 Google 167,063 79.6%
7 ValueClick Networks 164,860 78.5%
8 24/7 Real Media 162,595 77.5%
9 AdBrite 151,364 72.1%
10 FACEBOOK.COM 150,670 71.8%
Source:  comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2011, Ad Focus Ranking The comScore data is a great validation of the reach Turn Platform clients are plugged in to for every campaign.  And of course as industry adoption of RTB continues to accelerate, our client’s reach will continue to ramp as well!  Check out the comScore report for the full details.