Turn announced feature upgrades to its demand-side platform as well as an agency holding company client win in Omnicom Media Group in a release today.
Regarding the upgrades, the company said, "Capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation and a new audience extension technology."
The Turn 2.0 Platform includes a series of feature upgrades designed to simplify and improve the process of buying custom audiences at scale. The new capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation, a revolutionary new audience extension technology that increases the reach available for high value audience segments, enhanced interactive graphical monitoring and reporting, and an automated system for estimating audience reach and frequency before campaigns are launched.
Check out the Q&A with Bill Demas, President & CEO of Turn on Adexchanger